The Swan Valley Is Back On The Map

Words by: Tom Munday

From Wave Rock to Scarborough Beach to, ahem, The Bell Tower, Western Australia prides itself on a wholly unique and enthralling tourism sector.

According to Community Newspaper Group, a new City of Swan plans to tackle declining tourism numbers and elevate the Swan Valley’s steadily declining popularity.

Approved last week, the City of Swan tourism development strategy 2015-2020 hopes to establish a Swan Valley mail centre, marketing campaigns, and tourism strategy group.

The visitor and economic targets have aimed for an additional 120,000 annual visitors, 1600 jobs, and $132.4 million annual boost.

The City of Swan also hopes to boost interest in Midland, Guildford, Bullsbrook, and Gidgegannup.

According to the ABC, The plan runs parallel to the hotel boom with 1,900 new rooms set to be completed by 2020.

The ABC reports the increase in tourist numbers correlates with the low Australian dollar, with an extra 60,000 people heading to WA.

According to the WA Government, Tourism minister Kim Haimes recently announced Peter Prendiville, hotel owner and proprietor of Sandalford Wines, will continue on as Tourism WA‘s Chairman of the Board until 2018.

Mr Prendiville joined in 2011 as Deputy Chairman and took over as Chairman on 2012.

Last Year, tourism contributed more than $8.6 billion for WA’s economy via visitor spending and generated more than 94,000 jobs.

As a region or populous, the Swan Valley cannot be located on Google Maps without a postcode.