Business Local

INTERVIEW: Brittany Crawford – Founder of Little Market Place

Words By: Tahlia Sanders

Little Market Place is a community event designed to bring the fashion conscious from all over Perth together to celebrate local creatives. Since the first LMP in March of this year, the event’s turnout has almost quadrupled.

Brittany Crawford, the innovator and coordinator behind the hugely successful Little Market Place, took some time out of her busy schedule to tell me a little more about her latest project.

So, the fourth Little Market Place is coming up. Can you tell us a little bit about what Little Market Place is and what you think it means for the Perth community?

 It’s this Sunday. I am so excited! Little Market Place is a boutique clothing market. We focus on supporting local designers and local boutiques, whilst also offering high-end, pre-loved clothing stalls. Not only do we aim to bring more focus onto the importance of supporting local businesses, but we create a platform for small businesses to market themselves to the Perth public. Perth has so many amazing local creatives who work tirelessly on their pieces and I feel hard work like that should be recognized.

 What inspired you to create this event initially and drove you to keep growing it to this point?

 Initially, the concept was born when I cleaned out my closet. My personal style had constantly evolved and changed but I could not part with any of my old clothes. After countless failed attempts at online selling I thought; “imagine if I could create a fashion-specific market where all like-minded people could sell their pre loved goods.” The idea has just progressed from there.

Have you been surprised by how quickly the event has grown? Do you think you’ve filled a gap in the Perth fashion scene?

 I often get overwhelmed just thinking about how fast Little Market Place has grown. I feel incredibly blessed that I have founded an initiative that has appealed to so many people. I believe I have filled a gap by making my market fashion-specific. It targets a demographic that is less likely to travel to a standard “fruit and veg” or bric-a-brac market.

I noticed that Little Market Place has a strong presence on Instagram and Facebook. How important do you think social media is for propagating and growing fashion culture?

If you are not on Instagram yet, join now! It is such an incredible tool to explore the fashion world. You can be inspired at just the click of a hashtag.

Are there any newcomers for the fourth Little Market Place that you’re particularly excited about?

Recycled Rainbows is coming back, which I am so excited about. Not only do they sell adorable one-off vintage pieces but stall holder, Maggie, is such a positive soul. She gives off the most welcoming vibe. This is exactly what LMP loves to see!

How do you go about selecting the local designers, boutiques and pre loved designer clothing sellers that you wanted to exhibit at Little Market Place events? 

In terms of the pre-loved stalls, I focus on quality over quantity. I want people know that the pieces they are buying are of the highest pre-loved quality.

In terms of the boutiques and designers, I aim for variation. I select stalls because they each offer a different dynamic to the market.

I then try to break this space up with some fun little additions, like hair braiding and wraps from Circles of Subiaco, henna tattooing by Roki Henna and Dimattina Coffee (I may be biased, but it’s the best coffee in Perth).

What are your thoughts on the fashion scene in Perth? Is there any particular reason why you chose to host Little Market Place in Freo?

 I just LOVE Freo! Not to mention the iconic Fremantle Markets already set a market vibe. In terms of the fashion scene, I think it is constantly growing in a positive direction.

Can you let us in on what’s next for Little Market Place and how you would like to see it grow in the future?

I can’t say too much about our 8th November market, but I will say that it is going to be our biggest yet! I have some great collaborations in the pipeline. But you will have to keep your eyes peeled on our social media for updates.

Do you see events like yours becoming more common in Perth? How do you predict Perth’s fashion scene will grow in future?

I hope so. I think it is important to build a strong fashion community within Perth. I predict Perth’s fashion scene will continue to grow in a positive direction. It was fabulous to see the inclusion of the Sunday Best Market at the Telstra Perth Fashion Festival. The event would have provided massive exposure and support for local independent fashion and Perth creatives. That is just what Perth needs!

You can check out Little Market Place IV this Sunday the 20th of September at Fremantle Town Hall.

Visit their Facebook page for more event info.