Music Music of the Week Uncategorized

Music of The Week: Animal Collective – FloriDada (VIDEO)

Words By: Laurent Shervington

Animal Collective as a band seem to have forged quite a unique sense of imagery in their 15 or so year existence, be it the sugary sweet highs of ‘Strawberry Jam’, the lushly layered flowerbed pop of ‘Merriweather Post Pavilion’ or the interplanetary cosmos psychedelia of ‘Spirit They’re Gone, Spirit They’ve Vanished’.

Such is the imagery of the band that previous visual attempts to capture the synesthesia and parade of the sound have been as exuberant as expected, take the somewhat intimate Gaspar Noé video for Applesauce, appealing to a sense of taste and touch that brought out the inside citrus of the music and wired it to your eyes (albeit somewhat uncomfortably).

Hence the recently released visual accompaniment to the fantastic new single ‘FloriDada’ has provided no exception in presenting an overwhelming sea of colour and Dadaist art direction (which is consequently referenced in the title and lyrics).

Inspired partly by the post World War One art movement of chaos and irrationality previously mentioned, ‘FloriDada’ takes its influence carefully, saving time to show us a nice little love story between two morphing mannequins and providing enough seizure prone material to frighten epileptics like its primetime Pokemon hour in Japan 1997.

Animal Collective’s new album ‘Painting With’ will be coming out on February 19th.